2011 Press Release


Sponsorship Deal Announced To Make Month-Long Event Possible


Following the success of the first Swaffham Visual Art Festival in 2010, organisers have confirmed that an even bigger festival will be held in 2011 – and a local company has stepped in once again to sponsor the event.

The inaugural festival, organised by the Rotary Club of Swaffham and sponsored by local house builder Abel Homes, took place in October 2010, and involved nearly 100 local artists, with many hundreds of local people attending events during the month-long event.  Over £5,000 was raised for local, national and international charities.

Now organisers have announced that the 2011 Festival will take place in October, with a packed programme of exhibitions, demonstrations, lectures and film nights being planned.  A theme being developed for one of the special events in the 2011 Festival is ‘Contemporary Architecture in Breckland’. The festival will culminate in a three-day exhibition in Swaffham, featuring the work of many local and regional artists.

For the second year running the event will be sponsored by Little Cressingham-based Abel Homes, which is providing financial support and help in kind to the organisers to make the Festival possible.

“We were delighted with the success of our first-ever Swaffham Visual Arts Festival in 2010,” said Swaffham Rotary Club spokesman Denis Bishop.  “As well as bringing a wealth of great art to the town, we were able to raise thousands of pounds for various charities.

“We are very grateful to Abel Homes, who have once again agreed to be Festival sponsor.  Not only did they provide valuable financial support to get the festival off the ground last year, but they also gave considerable practical help and advice with publicity and printing – and we are very much looking forward to working with their team once again.”

Tony Abel, managing director of Abel Homes, said

We really enjoyed being part of the successful first Festival last year, and when Denis and his team asked us to be involved again, we jumped at the chance.

My family has been part of the community in Swaffham for many, many years, and as a company we have a track record of encouraging and supporting local artists, so the decision to be involved again for the 2011 Festival was an easy one.